For the launch of PUREdkny’s new scent, Verbena, DKNY is making a donation to support the CARE’s continent-wide Access Africa program providing resources to help more women living in poverty become more financially secure.

PUREdkny first teamed with CARE, a humanitarian organization that aids women living in global poverty, in 2010 with the launch of PUREdkny Vanilla. The duo worked together to educate the Ugandan vanilla farmers through Village Savings & Loan Associations (VSLA), CARE’s savings-led microfinance program. By purchasing its vanilla from local Ugandan vanilla farmers, the majority of which are women, PUREdkny has taken a step to help secure long-term vanilla production in Uganda. CARE’s Access Africa is helping establish VSLAs in 39 African countries, with a goal of reaching 30 million people over the next decade.

“PUREdkny is creating a movement, not just a donation,” said Veronique Gabai-Pinsky, president Aramis and Designer Fragrances. “By aligning with CARE we are trying to make a difference in this world with this scent. We join CARE in its goal of reaching more women, children and men and educating them so they can break away from poverty.”

PUREdkny Verbena comes in a crystal clear raindrop-inspired bottle. It is made from 100 percent recyclable glass and topped with a cap made of 100 percent recyclable high quality aluminum. The outer packaging is made from Certified Forest Paper and printed with lower VOC inks. The carton is wrapped in NatureFlex™ film, derived from the renewable wood-pulp of managed plantations.